Monday, March 20, 2017

Tuesday, March 21 advertising cumulative assessment project / due Wednesday, March 29

ATTENTION SENIORS:

Fifty dollars for the senior trip is due this Friday, March 24; the rest ($40.00) is due on Friday, March 31. The permission slips are in the 3rd floor house office. Turn this in to Ms. Rodriguez with your payment.


Originally, the following information was to be posted on Tuesday; however, so many of you finished Friday's work early, I want to share this. 

For my German student:



Germans React to Trump’s Botched Meeting with Angela Merkel Like Only Germans Can


Progressive Twitter users have been gleefully mocking the bizarre meeting between German Chancellor Angela Merkel and President Trump for over 24 hours now.


During their meeting, Trump apparently refused to shake the hand Merkel on one occasion, and also made a joke about his baseless claims that Obama wiretapped Trump Tower, saying he and Merkel “have something in common.” (A reference to WikiLeaks revelations that US intelligence wiretapped Merkel’s phone, a scandal whose wounds are still fresh in the US-German relationship.)
Ich wollte Trump die Hand geben, aber seine Hände sind so klein, dass er sie selbst nicht gefunden hat. Peinliches Schweigen.
Nicht das Seehofer noch eifersüchtig wird, dieser Blick ist eigentlich ihm vorbehalten. 
Mutti schafft sie alle

Bevor Sie heute wieder Ihren Job hassen:
Merkel muss heute zu Trump 



Take a few moments and look over the following advertisements
Old Ads You Won’t See Published Today…

Take a look....don't choke...at the end is the assignment.











And a couple of out right racist ads.  

   
Finally: a racist Kool aid commerical

And, in case you think only American commercials are sexist, here's one from Australia. 



We looked at the history of advertisements, where it was noted that that product promotions are a reflection of a society. Something to ponder: how will we as a culture be perceived in the future?

Your turn:
Now the assignment: Advertising Project: due at the 

beginning of class on Wednesday, March 29. All work is

 due then, whether you present on 

Wednesday, Thursday or Friday. This gives you five 

class days and a weekend. Plan accordingly. 

The marking period ends on Friday, so there can be no 

late work.

Everyone is required to create a commercial that will be presented to the class.  

DETAILS:

1. You may use anyone you wish in the commercial; this includes classmates, school mates and family or the "man on the street."

2. Your commercial may be live or filmed. 

3. You may advertise a product of your choice, or create your own product.

4. The length of your commercial should be approximately 1 minute. (up to 10 seconds over is fine, at which point you will lose 10 points.)

5. The material should be memorized. No script; however, to ad lib is fine.

6. Be creative. This project has great flexibility. You are demonstrating your understanding of how to persuade someone to buy a product or a concept. Avoid vulgarity.

On Wednesday, March 29 everyone is to turn in the following written material.


You may send this material along early, if so wish.  


 I suggest if you are filming to upload your commercial or put it on a thumb drive. Under no circumstances depend upon your mail. 


What exactly are you turning in on Wednesday, March 29?

1. A script. (This should include written descriptions of character, setting, dialogue and all production details. Do not be overly concerned with formatting.

2. An analysis paragraph of a minimum of 200 words that explains what and how you used two persuasive techniques and details of your target demographic Make specific references to your commercial as textual evidence.

3. Reflection: An analysis paragraph of at least 200 words that addresses the process  (production techniques) and obstacles you might have encountered and what worked well. How might you have changed the experience? 

 How shall the assignment be graded?
Two written grades: 
1) Numerals 1 through 3 are worth 33 % each for a total of 100 points. (yes, I know that's not exactly accurate)
                     Material turned in after Wednesday, March 29 is worth 50 points.

2) Commercial:  75/ 85 / 95 grading.
                           1. on time
                           2. adheres to 60 second rule
                  3. incorporates the two persuasive techniques
                  4.   demonstrates the use of three production                           techniques  
               5. if live, is memorized and performed to speech performance standards.
               
      Again, what are you turning in again on Wednesday, 

March 29?           

1.Script: character, setting, dialogue and all production details (check the list from the blog. written out. (correct language conventions apply)


Persuasive Technique Paragraph: A well-written and supported paragraph explaining what two persuasive techniques you used and how they manifest themselves specifically in your commercial. (correct language conventions apply)

3.Reflection paragraph: how close did you come to achieving your goal? What obstacles did you encounter?

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